“Pink October”: Famous Landmarks Around the World Turn Pink

Every October, famous buildings and landmarks around the world are illuminated in pink to raise awareness of breast cancer and remind people about the importance of prevention.

This international initiative, known as “Pink October,” aims to draw attention to an important issue affecting millions of people.

Famous landmarks taking part in the initiative include:

• Eiffel Tower — Paris, France

• Colosseum — Rome, Italy

• Niagara Falls — United States / Canada

• Christ the Redeemer — Rio de Janeiro, Brazil

• Empire State Building — New York, United States

The simple pink color carries three important messages for people around the world: prevention, awareness, and mutual support.

This year, many architectural landmarks once again remind people of the importance of taking care of their health in time, undergoing regular check-ups, and preventing disease.