Gucci Launches Shoes Labeled “Made in China” for the First Time

Italian luxury brand Gucci has launched sneakers labeled “Made in China” for the first time. The company, which for many years produced its footwear exclusively in Italy, has departed from this practice for the first time.

The new models are manufactured in China and are sold at a lower price compared with many of the brand’s other sneakers.

The company stressed that Italy “will always remain at the heart of the Gucci brand and its production model.” Gucci also said it does not plan to move large-scale production outside Italy.