A surprise at the World Championship!

The organisers of the World Championship took every measure to hide the brands of companies that had refused to pay sponsorship fees. However, the result was the opposite of what was expected. During the event, the non-sponsoring brands. The logos of non-sponsoring brands were covered up in the stadium. However, this method only served to draw more attention from the fans. Consequently, the attempt to conceal them backfired, increasing the brands' popularity.